Downtown Strategic Plan

The Plan Commission and Common Council approved a 2023 - 2027 Downtown Strategic Plan following a planning process in 2022.  The process included a public survey in which over 400 responses were received as well as a downtown business and property owner stakeholder session. The City's Economic Development Office is tasked with implementing the plan.

The plan is organized into the below categories. 

  • Market Analysis
  • Policy & Administration
  • Design
  • Tourism & Promotion
  • Economic Vitality

Click here to read the full plan

Downtown District Map

Mayor Shelenske DT Input Session
Mayor Shelenske addresses a crowd of elected officials, plan commissioners, and downtown business and property owners at a stakeholder input session on July 20, 2022.